Here are the 4 Best Keyword Research Analysis Tips.
But before we start..
What Is Keyword Research?
Keyword research is the process of finding and analysing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimisation (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of theses queries, their ranking difficulty, and more.Know Your Customers
Why Is Keyword Research Important?
Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy. However, keywords themselves may not be as important to SEO as you may think.
- Create buyer personas for your customers
Before you create a list of keywords to target, you must know who your customers are and what they’re looking for when searching online for your products or services. If you haven’t created buyer personas for your customers, now is the time to create at least two buyer personas for your main target audience.
After you’ve identified the personal traits of your ideal customers, think about the different ways that they are searching for what you offer. Map out their research process and buying decision and make sure that you have something to offer them at every stage of their buying process.
Pay attention to keywords that are have commercial or buyer intent. Think of words in your niche that are “act-now” keywords. An example would be “features of sony camera w710.” If a person is searching for features of a specific camera model, you know that they’re close to buying. These are the types of research keywords you should be targeting.
Think about YOUR products or services and brainstorm the keywords that buyers are using to find what you offer.
2. Analyse the Keywords You’re Targeting
Once you have a clear idea of exactly who your customers are, it’s time to do keyword research and find keyword phrases that will be of interest to searchers. There are many SEO tools that can help with your keyword research.
No matter which tool you use, chances are the tool has a way for you to not only find keyword ideas and variations to target but also allow you to analyse the competitiveness of the keywords you’re trying to rank for.
Your goal is to identify keywords that have a relatively high search volume but are less competitive.
Check out this write which will help you to use keyword research tools:
3. Put Keywords in the Right Places
Your keywords, including phrases, must be placed the meta titles, descriptions, headings on your page and used in the written content of a web page. When using keywords, try to put them towards the front of the copy.
Every page on your website is an optimisation opportunity. Don’t just optimise your home page.
Optimise each page of your site for search. Typically, you want to target 2-3 specific keywords for each page. This means you must methodically plan out on which pages you will put specific keyword phrases.
Writing content around your keywords is an art. Carefully think about what words and how you use the words on your page for maximum readability and search-ability!
This article will help you:
4. Understand the three main factors for choosing good keywords.
Before choosing keywords and expecting your content to rank for them, you must curate keywords for three things:
Google ranks content for relevance. This is where the concept of search intent comes in. Your content will only rank for a keyword if it meets the searchers’ needs. In addition, your content must be the best resource out there for the query. After all, why would Google rank your content higher if it provides less value than other content that exists on the web?
Google will provide more weight to sources it deems authoritative. That means you must do all you can to become an authoritative source by enriching your site with helpful, information content and promoting that content to earn social signals and backlinks. If you’re not seen as authoritative in the space, or if a keyword’s SERPs are loaded with heavy sources you can’t compete with (like Forbes or The Mayo Clinic), you have a lower chance of ranking unless your content is exceptional.
You may end up ranking on the first page for a specific keyword, but if no one ever searches for it, it will not result in traffic to your site. Kind of like setting up shop in a ghost town.
Volume is measured by MSV (monthly search volume), which means the number of times the keyword is searched per month across all audiences.
Other companies might help you get found in search. We make you unmissable!
Search Engine Optimisation is the practice of increasing the quantity and quality of traffic to your website by getting a high ranking in search engine results.
In other words, we ensure your website can be found through words and phrases that are relevant to your business.
Google are continually changing the goal posts when it comes to their ranking algorithm so it’s important for you to work with a company who have the knowledge and tools to maximise your exposure online.
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