Social media management has become more than just a side task. With the power of social influences on consumers it is more important than ever that businesses trust a professional to manage this sector of their business.
Here are a few great reasons why you should use a professional social media manager:
1. The Social Landscape Is Always Changing
A social media manager can keep track of any algorithm changes and new trends within the platform, but also adapt your strategy and the content based on the latest updates.
A social media manager can take in what changes are either happening or soon to take place, and be agile, so can go back to the drawing board with their clients and change campaign objectives, and content to provide continued success with regards to their goals.
2. You Need a Social Media Strategy
An employee posting at random on your social media profiles, having no plan, will do a disservice to your brand.
If that’s your current state of being, I strongly advise that you hire a professional. Social media is not a set-it-and-forget-it tactic. In many ways, this approach can do greater harm than good.
Having a plan developed for social media requires the social media expert to come together with all other people executing other marketing campaigns (direct mail, email, paid search, TV, radio) on your brand’s behalf.
Doing so will prevent your efforts from being siloed and increase the synergy of all your marketing efforts – online and offline.
3. Protect Your Reputation & Help Your Customers
Social media manager(s) are constantly on high alert to each message, review, and comment happening within social media regarding a brand.
Not only do they have the right process in place with regards to triaging, but also they’re aware of how to conduct themselves within the platform, representing the brand.
Hiring an individual who has a great deal of experience in this area is huge, as within seconds a social media manager can help mitigate and solve an issue which would have otherwise turned into a disaster if a less-seasoned individual would have put in the role.
It’s vital that the social media manager develops not only the right voice and language of the brand within social media, but also work with other individuals within the business, like customer support and PR, so contingency plans are put in place, well before a social media crisis takes place.
4. Perspective – Inside & Out
If you’re a brand that is debating on hiring in-house versus outsourcing to a professional agency, there are benefits to hiring an expert.
Advantages of Hiring a Social Media Marketing Agency
It might be more financially feasible. (than paying staff hourly rate for high hours)
The social media manager may have fresh new ideas that you may have not have considered.
The social media manager may not be jaded by the culture that comes with your brand and can bring in new innovative ideas that your executives may appreciate. They also most likely have the edge in working with similar brands within your specific industry, which also can help with best practices, what works in your particular industry and what doesn’t.
5. Reporting & Tracking
Having a manager who is in charge of all your social media efforts can help you improve existing campaign. But a social media manager can also keep your brand agile switching objectives, creatives, or content if your current efforts aren’t doing as well as they could be.
A social media manager will check their campaigns regularly turning underperforming ads off and optimising other campaigns to make sure your money is being well spent and your goals are being met.
A social media manager will look at campaigns over time and will know if a tactic is becoming fatigued or if the strategy should be adjusted. This provides tremendous value at the end of the month reporting as they will provide documentation telling a story of:
What was executed that month.
How well it did compare to previous months.
What should be done next.
Hopefully you now can see that you’d be far better off hiring a social media manager than not. Someone who can contribute 100 percent to your brand’s strategy and goals will yield a much better result than having an intern or low-level employee posting content at random on behalf of your brand.
Let us grow your online presence and make you the best in your industry field. Contact us today for a free consultation.